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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

By: Churchill, Gilbert A.
Contributor(s): Iacobucci, Dawn.
Material type: materialTypeLabelBookSeries: The Harcourt series in marketing. Publisher: Fort Worth : Harcourt College Publishers, c2002Edition: 8th ed.Description: xxvi, 1006 p. : ill. ; 26 cm.ISBN: 0030331013.Subject(s): Marketing researchDDC classification: 658.83
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		658.83 CHM 2002 (Browse shelf) Not For Loan 12857

Includes bibliographical references and indexes.

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Last Updated on 25 March 2024
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